Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. It's one of the most thought-provoking books I've ever read - Ellen Macarthur * Daily Express *Įnvironmentalists too rarely apply the ecological wisdom of life to our problems. Stephen BayleyĪlready embraced by far-thinking manufacturers and governments. Stimulus, opportunity, challenge and reward. The survival of the planet can be re-stated in terms of There's an alternative responsible future persuasively offered by Braungart and McDonough.
I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. The best argument for good science is that it deplores waste. The best argument for good design is that it lasts.
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